Role: Graphic Designer
Goal: Collaborate with Marketing to create digital ads and emails. A/B Test emails and ads to improve CTR. 
Create digital content for social media platforms. Keep App Store and Google Playstore assets up to date.
As a member of the DIPSEA team, I had the task of bringing creativity to life through captivating digital graphics. From mesmerizing motion and eye-catching static ads to charming illustrations for in-app stories, I added a touch of magic to our users' experiences. In addition, I had the pleasure of designing social media layouts that resonated with our vibrant community, aiming to create a warm and inviting atmosphere. I also crafted visually appealing email designs, fostering a genuine connection with our valued subscribers.
To ensure that our app was noticeable in the app stores, I kept our iOS App Store and Google Play Store imagery fresh and up-to-date, reflecting the latest enhancements and features. In this role, my goal was to infuse our graphics with a friendly and approachable vibe, making sure that every interaction with our visuals feels warm and inviting. I truly believe that a friendly touch can go a long way in building a positive and engaging user experience.
App Store & Google Play Store

I took pride in ensuring that our iOS App Store and Google Play Store imagery remained fresh and inviting, especially when introducing new app features. Using the creative platform Figma, I designed these visuals from scratch. By illustrating waves overlapping images of the iPhone and Google Pixel, I added dimension and a touch of magic. My goal was to create captivating mockups that enticed users to explore the world of DIPSEA, making a positive first impression and inviting them to experience delightful moments.
I crafted illustrations for the captivating stories within the DIPSEA application. These illustrations beautifully complemented the essence of each story, using only two colors, one chosen from DIPSEA's brand palette. They adorned our website and iPhone application, adding warmth and charm to create an immersive experience. Each illustration captured the emotions and themes of its corresponding story, inviting users to indulge in captivating moments.
Below is additional art (I've created over 80 illustrations) on Dipsea's application.
Illustrations are created using an iPad Pro, Apple Pencil, and Procreate. 
I take great pride in presenting a collection of captivating static and motion video ads that I have meticulously crafted for Dipsea. These ads have garnered tremendous visibility, reaching millions of viewers across popular social media platforms, including Facebook, Twitter, Instagram, and Snapchat.
Employing my expertise in Adobe Illustrator, Photoshop, and After Effects, I designed these ads with utmost care and precision. Each advertisement was created in both 1:1 and 9:16 formats, ensuring optimal display across various platforms and devices.
The challenge I embraced with fervor was to continuously improve upon previous ads, aiming to enhance their effectiveness. Our goal was to lower the CPT (cost per trial) and CPA (cost per action) while simultaneously increasing the CTR (click-through rate), ultimately driving better results for Dipsea.
By carefully balancing creativity, strategic thinking, and an understanding of audience preferences, I crafted ads that captured attention, inspired action, and resonated with viewers. Each design was a deliberate endeavor to create a compelling visual experience that sparked curiosity, leading viewers to take meaningful actions and engage with Dipsea's offerings.

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