Role: Digital Designer
Goal: Create captivating and visually appealing emails that seamlessly integrate with Tatcha's marketing campaigns, as well as design compelling digital ads for various social platforms.
Goal: Create captivating and visually appealing emails that seamlessly integrate with Tatcha's marketing campaigns, as well as design compelling digital ads for various social platforms.
Tatcha, a luxury skincare company based in San Francisco, draws inspiration from Japanese culture, particularly geishas. Their products are sold on tatcha.com, in-store at Sephora, and online on QVC. With a focus on merging ancient traditions with modern science, Tatcha offers high-quality skincare solutions that celebrate natural radiance.
During my time at Tatcha, I took on the responsibility of crafting a diverse range of visual assets to effectively promote our products while adhering to the esteemed Tatcha brand guidelines. This encompassed creating captivating and visually appealing emails that seamlessly integrated with our marketing campaigns, as well as designing compelling digital ads for various social platforms.
Additionally, I played a key role in producing print collateral, ensuring that each piece accurately represented the elegance and sophistication that are synonymous with the Tatcha brand. These print materials were prominently displayed in Sephora stores nationwide, as well as on influential online platforms such as Sephora.com and Tatcha.com.
Moreover, I had the privilege of contributing to the success of Tatcha's presence on QVC, as my designs were showcased and marketed online to a wide audience. By effectively leveraging Tatcha's brand identity and crafting visually striking assets, I played a significant role in enhancing the company's reputation and driving its growth.
